Quote:
Originally posted by Mateusz
I was curious what countries shall be considered in PPC program.. it's obvious USA but I was wondering if there is a chance of making some money on german, french, italy, sweden etc. surfers. When you look at dolar~euro exchange rate it's souldn't be a problem but I'm still interested what countries do you participate ?
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I target US and UK traffic but that's due to the actual site's I'm promoting. Targetting EU countries should be ok since most sponsors accept their traffic. My only question is whether you'd need to translate your ad text and then create several different campaigns aimed at the respective countries. Only problem I can see is if you use english text and your target audience are unable to read it (although, as we know, most EU citizens can indeed read english).
Good question. Hopefully someone can give a more definitive answer to it.