Add Your PPC Tips Inside

[kristian]

Let me get this started. I've only been at ppc for 12 months. Lost a few hundred over night when I started; now I average $4 per $1 invested over 6 months. I've recently directed some of this traffic to ARS and I'm pretty close to #1 webmaster ranking (which doesn't mean much, bit it's a goal LOL).

Here are a few tips just to get things going. I'm still very much a newb, so hopefully this'll encourage others to venture more useful info.

1. Choose under-promoted niches. If you try and promote teens, then you're going to need some hefty change to compete for the keywords. The less popular the niche, the cheaper the keywords, and the higher your ranking will become.

2. Qualify your traffic with a price. I use adwords and sex.com. I always mention a $ price in my ad to reduce random or impulse clicking - I want the people truly searching for my quality site.

3. Exponential growth. If you can invest 100 dollars a day and make, say, 200, then why not invest 1000 and make 2000 profit?

It is not that easy, but it works over time. Invest an amount a day you are comfortable losing (just in case). Keep reinvesting that x figure until you turn a regular daily profit. Then just gradually increase your daily investment.

OK those will do for now. Feel free to add your own tips or questions. Hopefully someone more knowledgable than me will answer the questions, but I'd certainly like to read more tips.

[Tino]

Sounds like some good tips. I havent tried any PPC programs for some years. I didnt do very well with them at the time, but I will have to soon since some of my sponsors reward programs dont offer much else for webmaster outside usa other than some PPC traffic.

[kristian]

Originally posted by Tino
Sounds like some good tips. I havent tried any PPC programs for some years. I didnt do very well with them at the time, but I will have to soon since some of my sponsors reward programs dont offer much else for webmaster outside usa other than some PPC traffic.

Living in England, I know what you mean about rewards. Exchanging them for ppc is a good idea. Slightly off topic but, if you don't want to echange them all for ppc, maybe you could try exchanging for amazon vouchers.

Anyway, if you get back into ppc, maybe you could post your results and what you learn.

[Cleo]

This is something that I've been meaning to try for years now.

Nice results there. Maybe it is time that I gave this a try.

[grzepa]

Good thread, I'll be lurking this one because Im planning to promote some sites with adwords and sex.com.

Just a quick question: It is said that PPC traffic is too expensive to promote a link-list or TGP with it. With adwords I can imagine its true, but with sex.com, hmm I guess majority of their traffic are type-ins made by inexperienced porn surfers typing "sex" in the browser in hope to find some porn. Now if they find your LL from there there's a good chance they will stay with you as a bookmarkers since you'll be something big for them. I mean big- a place with lots of porn.

Is that good thinking ?

[kristian]

Originally posted by grzepa
Good thread, I'll be lurking this one because Im planning to promote some sites with adwords and sex.com.

Just a quick question: It is said that PPC traffic is too expensive to promote a link-list or TGP with it. With adwords I can imagine its true, but with sex.com, hmm I guess majority of their traffic are type-ins made by inexperienced porn surfers typing "sex" in the browser in hope to find some porn. Now if they find your LL from there there's a good chance they will stay with you as a bookmarkers since you'll be something big for them. I mean big- a place with lots of porn.

Is that good thinking ?

Good question. I'm sure others will have an opinion on this, but I'll add my 2 cents.

In theory, yes, I think you'd get some quality bookmarkers. In practice the ROI would probably be very low. For building up your bookmarkers, I'd purchase good quality feeder traffic, work on your trades, and wait for your pages to be picked up by the search engines.

These are some productive sources of feeder traffic :

http://www.brokertraffic.com/ (325K $200)
http://www.chokertraffic.com/ 1k per $1
http://www.traffic-out.com/ 1k per $6 (highly productive)

With your own site, I'd advice thinking in terms of volume, the more traffic the better. The more crap you throw at the wall, the more sticks (or something lol).

I think ppc is more productive (economically) with specific paysite campaigns.

[Alphawolf]

Here are my tips:

http://www.webmasterworld.com/forum81/

and...

http://www.webmasterworld.com/forum33/



There are some threads that have a lot of good stuff especially in AdWords.

What's frustrating now is that Google takes a while to approve certain key words.

They used to go live straight away then yank them if they had issues.

I'm going to be really agressive with PPC next month.

What is especially good about adult is that if you have a baseline for how a site converts, let's just take 1:600 as a mediocre but steadily converting number...

If you pay an average of .05 /click that's $30 per conversion. Depending upon sponsors payout, may not be worth it.

BUT if you are taking your conversion ratio from FS or TGP traffic you may expect slightly better conversions "at the source" so to speak.

With AW you can get very granular on things. Tweaking Ad Copy for a better CTR will raise your rankings and improve your CTR even further.

That's one reason I like AW better, it rewards those who write better ads. When I was on Overture a while ago- some newbie retard could come in and bid CRAZY amounts to be #1.

It's easy for some people to get hung up on positions instead of returns on OV.

The days PPC would really pay off are those special promotion days where the sponsor pays double or whatever.

The other side of PPC is to view it as pure marketing. If you have something that scales well as an affilaite, like say AEBN- you may not get back what you pay for the visitors stright away. However, 6 months down the line after they've purchased blacks of minutes per month of 'x' months you get back what you paid and then some.

When you compare conventional advertising costs and returns to PPC it's still *very* attractive.

It's also quite a valid advertising tax write off.

PPC is as much of an art as it is a science just like trying to build good free sites or galleries that convert.

Er...did I give any tips? LOL.

[Alphawolf]

Originally posted by kristian
These are some productive sources of feeder traffic :

http://www.brokertraffic.com/ (325K $200)
http://www.chokertraffic.com/ 1k per $1
http://www.traffic-out.com/ 1k per $6 (highly productive)

I always wonder about people that sell traffic. I mean, the most basic question would be - WHY are they selling it if it's productive traffic?

You'd keep that on your own network unless people are willing to pay much more than what you could get for it.

I guess I'm just suspicious of traffic sellers. I haven't used any traffic sellers so I'm not speaking from experience at all.

[Rorschach]

Here's a post I made on TNB ages ago about adwords, it's a bit outdated (2002) but someone might find it useful...
http://www.topniche.com/newbie-booster/tips/tip-75.html

[andrej_NDC]

Originally posted by Alphawolf
I always wonder about people that sell traffic. I mean, the most basic question would be - WHY are they selling it if it's productive traffic?

there are plenty of reasons to do this, why are all the tgps selling traffic, why is google selling traffic, etc? Because they have to care about to get the traffic, mostly they dont have the time or experiences to use it. Yes, many people are good when it comes to increasing their traffic, but they cant convert it, so they rather sell it. For example I know one major tgp owner who has no clue about ratios, sponsors, etc, he cares about his surfers, tries to get more and more bookmarkers and thats all. And even if he would know how to convert it, what would you prefer, to make your own galleries and tgp sites and make $10k or play golf and relax in the same time and make $7k?

[andrej_NDC]

Originally posted by kristian
http://www.brokertraffic.com/ (325K $200)
http://www.chokertraffic.com/ 1k per $1
http://www.traffic-out.com/ 1k per $6 (highly productive)

yes, those are good sources for traffic, but I think brokertraffic sells only gallery traffic, no feeder traffic to sites or tgps. But the price is still great, even for galleries, and Im sure they would be able to make even a better deal for a larger package.

[kristian]

Originally posted by andrej_NDC
there are plenty of reasons to do this, why are all the tgps selling traffic, why is google selling traffic, etc? Because they have to care about to get the traffic, mostly they dont have the time or experiences to use it. Yes, many people are good when it comes to increasing their traffic, but they cant convert it, so they rather sell it. For example I know one major tgp owner who has no clue about ratios, sponsors, etc, he cares about his surfers, tries to get more and more bookmarkers and thats all. And even if he would know how to convert it, what would you prefer, to make your own galleries and tgp sites and make $10k or play golf and relax in the same time and make $7k?

Excellent point, Andrej. And I know which one I'd rather do - - ah well, maybe a few years!

[andrej_NDC]

Originally posted by kristian
Let me get this started. I've only been at ppc for 12 months. Lost a few hundred over night when I started; now I average $4 per $1 invested over 6 months. I've recently directed some of this traffic to ARS and I'm pretty close to #1 webmaster ranking (which doesn't mean much, bit it's a goal LOL).

Here are a few tips just to get things going. I'm still very much a newb, so hopefully this'll encourage others to venture more useful info.

1. Choose under-promoted niches. If you try and promote teens, then you're going to need some hefty change to compete for the keywords. The less popular the niche, the cheaper the keywords, and the higher your ranking will become.

2. Qualify your traffic with a price. I use adwords and sex.com. I always mention a $ price in my ad to reduce random or impulse clicking - I want the people truly searching for my quality site.

3. Exponential growth. If you can invest 100 dollars a day and make, say, 200, then why not invest 1000 and make 2000 profit?

It is not that easy, but it works over time. Invest an amount a day you are comfortable losing (just in case). Keep reinvesting that x figure until you turn a regular daily profit. Then just gradually increase your daily investment.

OK those will do for now. Feel free to add your own tips or questions. Hopefully someone more knowledgable than me will answer the questions, but I'd certainly like to read more tips.

those are very good hints, I could only add to filter the traffic when the PPC source allows it like adwords does. Of course, not only US traffic is good. I would add UK, sweden, denmark, germany, italy, netherlands, austria, france, japan. And maybe a few more, but I have nice amount of sales from these countries.

[Alphawolf]

Originally posted by andrej_NDC
there are plenty of reasons to do this, why are all the tgps selling traffic, why is google selling traffic, etc? Because they have to care about to get the traffic, mostly they dont have the time or experiences to use it. Yes, many people are good when it comes to increasing their traffic, but they cant convert it, so they rather sell it. For example I know one major tgp owner who has no clue about ratios, sponsors, etc, he cares about his surfers, tries to get more and more bookmarkers and thats all. And even if he would know how to convert it, what would you prefer, to make your own galleries and tgp sites and make $10k or play golf and relax in the same time and make $7k?

I see. OK. Seems logical.

[Mateusz]

I was curious what countries shall be considered in PPC program.. it's obvious USA but I was wondering if there is a chance of making some money on german, french, italy, sweden etc. surfers. When you look at dolar~euro exchange rate it's souldn't be a problem but I'm still interested what countries do you participate ?

[kristian]

Originally posted by Mateusz
I was curious what countries shall be considered in PPC program.. it's obvious USA but I was wondering if there is a chance of making some money on german, french, italy, sweden etc. surfers. When you look at dolar~euro exchange rate it's souldn't be a problem but I'm still interested what countries do you participate ?

I target US and UK traffic but that's due to the actual site's I'm promoting. Targetting EU countries should be ok since most sponsors accept their traffic. My only question is whether you'd need to translate your ad text and then create several different campaigns aimed at the respective countries. Only problem I can see is if you use english text and your target audience are unable to read it (although, as we know, most EU citizens can indeed read english).

Good question. Hopefully someone can give a more definitive answer to it.

[grzepa]

Came up with a few questions :


1)Do you guys prefer a landing page or send surfers straight to sponsors ?

2)Im using Overture's keyword tool to have an idea of what keywords I should choose ( http://inventory.overture.com/d/sear...ry/suggestion/ )
lets say I want to check how "teen sex videos" are doing - its allways showing results without "s" ie. "teen sex video" - should I bid on these keywords or these with "s" ? In fact these without "s" have more results in google.

3) @kristian - you say you're giving the price in the ad text. I suppose you're showing the price for trial like $3 for 3 days or smth like this - I'd like to promote CCbill website that dont offer trials - do you think I should say " $25 for a full month" or smth like this ?

[kristian]

Originally posted by grzepa
Came up with a few questions :


1)Do you guys prefer a landing page or send surfers straight to sponsors ?

2)Im using Overture's keyword tool to have an idea of what keywords I should choose ( http://inventory.overture.com/d/sear...ry/suggestion/ )
lets say I want to check how "teen sex videos" are doing - its allways showing results without "s" ie. "teen sex video" - should I bid on these keywords or these with "s" ? In fact these without "s" have more results in google.

3) @kristian - you say you're giving the price in the ad text. I suppose you're showing the price for trial like $3 for 3 days or smth like this - I'd like to promote CCbill website that dont offer trials - do you think I should say " $25 for a full month" or smth like this ?

Hi grzepa,

I've only ever promoted trials, so I don't have an answer. However, I would say that using the right sponsor site, and the right landing page might be better than displaying the price in your add text. I used to have a glazing company and my sales reps would never go in and say, "Right, 2 doors, 8 windows, that's 10 grand." You go in softly softly and ease into it.

About going straight to sponsor or landing page. It depends on what site I promote. I'm promoting over 60 different sites.

Here's an example. For a cam site, I create a landing page, featuring a cam girl. I include a few pics, one big pic of her performing (supposedly), and some hot bio. Then you can have some juicy text, you know, meet tracy and several billion other dirtbags like her....blah blah. These convert better than just going straight to sponsor. You just have to make it like a personal website for the cam girl.

[grzepa]

Wooow Im soo happy As for now I invested $0.80 and with 3 clicks I got an ARS signup

[kristian]

Originally posted by grzepa
Wooow Im soo happy As for now I invested $0.80 and with 3 clicks I got an ARS signup

Congratulations!

[dirtyjumbo]

This is a very interesting thread.

After reading it I'm thinking about doing a PPC campaign too but I'm a little scared. I just read a thread on another board where IggySick just lost $150 on his first PPC adventure

I'm not sure wether I should use Choker Traffic or Sex.com though.
Anyone know which one of those 2 sends out the best traffic? It seems Choker Traffic is mostly TGP traffic.

Grezpa, congrats on the excellent result, hopefully you'll get many more sales |rasta|

[kristian]

Hard to say which one is better than the other because, as you noted, they offer different kinds of traffic.

It depends a lot on what you are best at converting, on the sponsor, the sponsor tour, and the cost to the surfer.

Say if you spend $100.

That buys you 100,000 niche tgp hits from choker.

$100 on sex.com @ $.03/click gets you 3,333 targeted hits.

Both are good value for money, since you only need appx 4 sales to break even.

Only you can really answer this question, based primarily on your own strengths and weaknesses, so why not try both?

[dirtyjumbo]

OK, thanks christian, I'll guess I'll give them both a try.

Do you think Choker will send traffic to my fake TGP because I noticed they have pretty strict rules.

I'm still not sure if I should make a gallery and buy traffic for that because I've done just a few TGP gallerys and never made a single sale of them.