I personally put the most emphasis on site tours. I try to look at the tours as a surfer and see if I would be wow'd by them. It's up to the paysite to close the deal, so if the tour sucks there won't be any sales.
Of course the sponsor has to have sites that I feel I can market properly. I do best with cheating wives, shared wives/girlfriends, and general hardcore. I absolutely suck at single girl sites and lesbian sites. Plus, can I find content to market these sites with? Sometimes its hard to find content to match the overall theme of the site being promoted.
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