Unless the majority of your traffic comes from the UK, I'd change the signup to $US. Nearly 50% of surfers come from the US. Also UK surfers are used to paying in dollars, US surfers are not used to paying in pounds. So you are more likely to get a UK surfer buying from a dollar priced site, than you are a US surfer buying from a pound priced site. Also, outside UK/US surfers are used to translating their own currency into dollars, but are not used to doing it to pounds, so many will not bother. Finally, whichever currency you are charging in, I would not use "approx" in your currency conversion, pick an amount that (financial disaster excluded) the price is not likely to go above, and use that (say something like "less than $29 monthly").
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