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I think the Adult Biz is one of harder ones going today. It really takes a lot of learning now to create a decent income. You cannot simply throw up banners and watch the sales roll in.
I've made galleries that made 20 sales so I make something similar and I get 1 sale. This business has become one for those hard workers who are willing to put in the time.
That said, as Alex said the potential is unlimited. Like anything if you work hard at it and learn the ins and outs of the biz then you can make good money. Just be willing to go through a longer learning curve than what you more than likely have heard. Those days of getting in and making $10K their second month are gone (or at least very few do now).
Money? Sure there are independant webmasters that own high traffic sites and make over $20K month no problem. Many however make $2-$4K I'd bet.
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