3 Month, 6 Month and Yearly Subs

[Simon]

I guess where my issue is coming up is that my multi-month options are too generous

Post your pricing details and some folks here can give you feedback on balancing the pricing so it works well for you. If you're not getting that many longer signups, it may actually be that your 6- and 12-month memberships are too expensive compared to the perceived value. And that can be because of the tour, the amount and quality of content shown on the tour and to members*, the frequency and size of updates mentioned on the tour, and how the pricing offers themselves are presented on the join page (among other things).

* I mention members since they're one of the best sources for longer signups. If the members area is great, some will cancel and then re-join for a longer term (because some surfers are good at math).




1001110101

[RedCherry]

One site I push a lot has just two options.

1. Higher price, if you join for a single month, no re-bills.

2. Lower price per month, re-billed automatically.

This way, if a person is freaked about re-bills, they can still join, but they pay a premium. Personally I like this model better, and I get a nice boost in income for their fear. I think multi-month options are opening yourself up to people getting access for months, asking for a refund, and you've lost a bigger chunk of income. My 2 cents.

[freakin]

Originally Posted by RedCherry

One site I push a lot has just two options.

1. Higher price, if you join for a single month, no re-bills.

2. Lower price per month, re-billed automatically.

This way, if a person is freaked about re-bills, they can still join, but they pay a premium. Personally I like this model better, and I get a nice boost in income for their fear. I think multi-month options are opening yourself up to people getting access for months, asking for a refund, and you've lost a bigger chunk of income. My 2 cents.

Interesting alternative. I have seen that around, but not in an abundance. Good to hear it's been working out for you. Interesting that people are willing to pay a high price just to save a minute of their time. What percentage would you say choose the no rebill option? I haven't had a lot of success removing the trial. Though I do occasionally remove it during special events/promotions.

[JustRobert]

Originally Posted by freakin

Interesting alternative. I have seen that around, but not in an abundance. Good to hear it's been working out for you. Interesting that people are willing to pay a high price just to save a minute of their time. What percentage would you say choose the no rebill option? I haven't had a lot of success removing the trial. Though I do occasionally remove it during special events/promotions.

I have a sponsor that has many price points including the higher nonrecurring which I see a lot of, so it made me wonder. I looked at this sponsors stats for the year and 51% went with recurring and 49% actually picked the higher non recurring option. Figured this might be of interest to you so here is the complete breakdown with pricing:
30 day recurring at $30 - 43.5%
90 day recurring at $60 - 2.5%
1 year recurring at $99 - 5%
30 day nonrecur at $40 - 33.5%
90 day nonrecur at $70 - 10.5%
1 year nonrecur at $110 - 5%

[freakin]

Ok I think I'm going to dabble in adding non-recurring options rather than removing any of the multi-month options. People are right, wanting rebills is one thing, expecting most people to rebill is pretty ridiculous.

[GonZo]

Originally Posted by JustRobert

I have a sponsor that has many price points including the higher nonrecurring which I see a lot of, so it made me wonder. I looked at this sponsors stats for the year and 51% went with recurring and 49% actually picked the higher non recurring option. Figured this might be of interest to you so here is the complete breakdown with pricing:
30 day recurring at $30 - 43.5%
90 day recurring at $60 - 2.5%
1 year recurring at $99 - 5%
30 day nonrecur at $40 - 33.5%
90 day nonrecur at $70 - 10.5%
1 year nonrecur at $110 - 5%

Thanks for the info

[RedCherry]

I went and looked for the year to see what the breakdown was.

59% Single month purchase - 39.95
41% reoccurring monthly - 29.95

So for this site, more bought the single month.

[freakin]

Maybe it's something for another niche, because the signups weren't too hot when I tried the no rebill options. I think I'm just going to rework how I sell the multi-month options. Btw not complaining, I appreciate the help and it was interesting trying it out for a week. My competition isn't doing this kind of stuff so it might've come across as odd for the visitor.

[freakin]

Originally Posted by Simon

Post your pricing details and some folks here can give you feedback on balancing the pricing so it works well for you. If you're not getting that many longer signups, it may actually be that your 6- and 12-month memberships are too expensive compared to the perceived value. And that can be because of the tour, the amount and quality of content shown on the tour and to members*, the frequency and size of updates mentioned on the tour, and how the pricing offers themselves are presented on the join page (among other things).

* I mention members since they're one of the best sources for longer signups. If the members area is great, some will cancel and then re-join for a longer term (because some surfers are good at math).




1001110101

What I mean by 'generous' is I'm giving too much of a deal. Currently I have a $4.95 3 day trial, a $26.95 per month option and then a $49.95 for 3 months and $75.95 for 6 months option. I am certainly getting more multi-month subs than when I was offering say 6 months for $100, but again does that mean I'm making more money now? Not necessarily. From experience, at least with the price of the monthly subscriptions, if you go too low you can only make less money, the multi-month options are still a I don't really know thing.