3 Month, 6 Month and Yearly Subs

freakin · 2010-09-29, 06:50 AM

I'm curious what people's opinions are on offering discounted long term options. Are you just giving a deal to people that would be with you for months anyways? Effectively biting into your income? I am considering the option of just dropping those options, even though whenever someone does buy them it does feel like a nice bump in revenue, but long term it might not be.

Ramster · 2010-09-29, 08:02 AM

What are you talking about?

A gallery submit account? So you want to offer accounts for submitters and want to know the options?

Monthly would certainly be lucrative. If you traffic is good enough for people to want to renew that's the way to go.

freakin · 2010-09-29, 08:18 AM

Oops, yes I probably should've been a bit more specific now that I read my message lol.

Sorry it's actually for a porn website, basically the join options.

Ever since I raised my monthly rate I keep staring daggers at my multi-month options, I'm not sure how much sense they make.

Simon · 2010-09-29, 10:08 AM

My advice would be to take what you can get, when you can get it.

Sure, someone may love your sites so much they'll intentionally rebill month after month, or may forget or die and never cancel their membership. But this is much rarer today than it was some years ago (except for the speed at which people die of course). Today lots of people cancel right away to make sure they're not rebilled, and others don't stick around more than the second month or maybe the third.

The rule I follow is to allow someone to give me as much money as they want to give me, and if someone wants to pay for a year in advance then who am I to tell them I don't want their larger payment.

Just my opinion of course.

Voltar · 2010-09-29, 11:10 AM

I agree with simon, better to get the larger amount now...you just never know what thier situation will be down the road...so this way you lock in and get the bigger dollars that you risk not getting if you take away that option...

freakin · 2010-09-29, 11:30 AM

Thanks for the advice. I guess where my issue is coming up is that my multi-month options are too generous, and I feel making them more fair(to my end) would just lead to few enough people picking those options that it wouldn't make sense to even offer them at that point. You guys may be right though. The reality is most people are already choosing the trial or per-month options.

Simon · 2010-09-29, 01:02 PM

Quote:

I guess where my issue is coming up is that my multi-month options are too generous

Post your pricing details and some folks here can give you feedback on balancing the pricing so it works well for you. If you're not getting that many longer signups, it may actually be that your 6- and 12-month memberships are too expensive compared to the perceived value. And that can be because of the tour, the amount and quality of content shown on the tour and to members*, the frequency and size of updates mentioned on the tour, and how the pricing offers themselves are presented on the join page (among other things).

* I mention members since they're one of the best sources for longer signups. If the members area is great, some will cancel and then re-join for a longer term (because some surfers are good at math).

1001110101

RedCherry · 2010-09-29, 01:29 PM

One site I push a lot has just two options.

1. Higher price, if you join for a single month, no re-bills.

2. Lower price per month, re-billed automatically.

This way, if a person is freaked about re-bills, they can still join, but they pay a premium. Personally I like this model better, and I get a nice boost in income for their fear. I think multi-month options are opening yourself up to people getting access for months, asking for a refund, and you've lost a bigger chunk of income. My 2 cents.

freakin · 2010-09-29, 01:38 PM

Quote:

Originally Posted by Simon

Post your pricing details and some folks here can give you feedback on balancing the pricing so it works well for you. If you're not getting that many longer signups, it may actually be that your 6- and 12-month memberships are too expensive compared to the perceived value. And that can be because of the tour, the amount and quality of content shown on the tour and to members*, the frequency and size of updates mentioned on the tour, and how the pricing offers themselves are presented on the join page (among other things).

* I mention members since they're one of the best sources for longer signups. If the members area is great, some will cancel and then re-join for a longer term (because some surfers are good at math).

1001110101

What I mean by 'generous' is I'm giving too much of a deal. Currently I have a $4.95 3 day trial, a $26.95 per month option and then a $49.95 for 3 months and $75.95 for 6 months option. I am certainly getting more multi-month subs than when I was offering say 6 months for $100, but again does that mean I'm making more money now? Not necessarily. From experience, at least with the price of the monthly subscriptions, if you go too low you can only make less money, the multi-month options are still a I don't really know thing.

freakin · 2010-09-29, 01:46 PM

Quote:

Originally Posted by RedCherry

One site I push a lot has just two options.

1. Higher price, if you join for a single month, no re-bills.

2. Lower price per month, re-billed automatically.

This way, if a person is freaked about re-bills, they can still join, but they pay a premium. Personally I like this model better, and I get a nice boost in income for their fear. I think multi-month options are opening yourself up to people getting access for months, asking for a refund, and you've lost a bigger chunk of income. My 2 cents.

Interesting alternative. I have seen that around, but not in an abundance. Good to hear it's been working out for you. Interesting that people are willing to pay a high price just to save a minute of their time. What percentage would you say choose the no rebill option? I haven't had a lot of success removing the trial. Though I do occasionally remove it during special events/promotions.

GonZo · 2010-09-30, 12:24 PM

Quote:

Originally Posted by Simon

My advice would be to take what you can get, when you can get it.

Sure, someone may love your sites so much they'll intentionally rebill month after month, or may forget or die and never cancel their membership. But this is much rarer today than it was some years ago (except for the speed at which people die of course). Today lots of people cancel right away to make sure they're not rebilled, and others don't stick around more than the second month or maybe the third.

The rule I follow is to allow someone to give me as much money as they want to give me, and if someone wants to pay for a year in advance then who am I to tell them I don't want their larger payment.

Just my opinion of course.

I agree with Simon we had a few yearly memberships sign up this week alone.

JustRobert · 2010-09-30, 08:31 PM

Quote:

Originally Posted by freakin

Interesting alternative. I have seen that around, but not in an abundance. Good to hear it's been working out for you. Interesting that people are willing to pay a high price just to save a minute of their time. What percentage would you say choose the no rebill option? I haven't had a lot of success removing the trial. Though I do occasionally remove it during special events/promotions.

I have a sponsor that has many price points including the higher nonrecurring which I see a lot of, so it made me wonder. I looked at this sponsors stats for the year and 51% went with recurring and 49% actually picked the higher non recurring option. Figured this might be of interest to you so here is the complete breakdown with pricing:
30 day recurring at $30 - 43.5%
90 day recurring at $60 - 2.5%
1 year recurring at $99 - 5%
30 day nonrecur at $40 - 33.5%
90 day nonrecur at $70 - 10.5%
1 year nonrecur at $110 - 5%

freakin · 2010-10-01, 01:09 AM

Ok I think I'm going to dabble in adding non-recurring options rather than removing any of the multi-month options. People are right, wanting rebills is one thing, expecting most people to rebill is pretty ridiculous.

GonZo · 2010-10-01, 05:12 AM

Quote:

Originally Posted by JustRobert

I have a sponsor that has many price points including the higher nonrecurring which I see a lot of, so it made me wonder. I looked at this sponsors stats for the year and 51% went with recurring and 49% actually picked the higher non recurring option. Figured this might be of interest to you so here is the complete breakdown with pricing:
30 day recurring at $30 - 43.5%
90 day recurring at $60 - 2.5%
1 year recurring at $99 - 5%
30 day nonrecur at $40 - 33.5%
90 day nonrecur at $70 - 10.5%
1 year nonrecur at $110 - 5%

Thanks for the info

RedCherry · 2010-10-02, 02:08 PM

I went and looked for the year to see what the breakdown was.

59% Single month purchase - 39.95
41% reoccurring monthly - 29.95

So for this site, more bought the single month.

freakin · 2010-10-06, 03:38 PM

Maybe it's something for another niche, because the signups weren't too hot when I tried the no rebill options. I think I'm just going to rework how I sell the multi-month options. Btw not complaining, I appreciate the help and it was interesting trying it out for a week. My competition isn't doing this kind of stuff so it might've come across as odd for the visitor.

GonZo · 2010-10-07, 03:55 PM

Quote:

Originally Posted by freakin

Maybe it's something for another niche, because the signups weren't too hot when I tried the no rebill options. I think I'm just going to rework how I sell the multi-month options. Btw not complaining, I appreciate the help and it was interesting trying it out for a week. My competition isn't doing this kind of stuff so it might've come across as odd for the visitor.

If your considering other options we are about to test a one price buys it all option. Let you know how it goes.

freakin · 2010-10-14, 09:39 PM

Quote:

Originally Posted by GonZo

If your considering other options we are about to test a one price buys it all option. Let you know how it goes.

Do you mean a lifetime subscription? Or multiple website subscriptions? Lifetime subs seem to me like quick money now but could cause a problem down the road.

2010-09-29, 06:50 AM	#1
freakin Aw, Dad, you've done a lot of great things, but you're a very old man, and old people are useless Join Date: May 2010 Posts: 22	3 Month, 6 Month and Yearly Subs I'm curious what people's opinions are on offering discounted long term options. Are you just giving a deal to people that would be with you for months anyways? Effectively biting into your income? I am considering the option of just dropping those options, even though whenever someone does buy them it does feel like a nice bump in revenue, but long term it might not be.

2010-09-29, 08:02 AM	#2
Ramster Life is good Join Date: Apr 2003 Location: Ottawa, Canada Posts: 11,867	What are you talking about? A gallery submit account? So you want to offer accounts for submitters and want to know the options? Monthly would certainly be lucrative. If you traffic is good enough for people to want to renew that's the way to go. __________________ Pornstar Legends \| Live Cam Model Shows \| Hungarian Girls Skype: robmurray999

2010-09-29, 10:08 AM	#4
Simon That which does not kill us, will try, try again. Join Date: Aug 2003 Location: Conch Republic Posts: 5,150	My advice would be to take what you can get, when you can get it. Sure, someone may love your sites so much they'll intentionally rebill month after month, or may forget or die and never cancel their membership. But this is much rarer today than it was some years ago (except for the speed at which people die of course). Today lots of people cancel right away to make sure they're not rebilled, and others don't stick around more than the second month or maybe the third. The rule I follow is to allow someone to give me as much money as they want to give me, and if someone wants to pay for a year in advance then who am I to tell them I don't want their larger payment. Just my opinion of course. __________________ "If you're happy and you know it, think again." -- Guru Pitka

2010-09-29, 11:10 AM	#5
Voltar Ahhh ... sweet pity. Where would my love life be without it? Join Date: Jul 2010 Location: 5 minutes from the Golden Dome Posts: 208	I agree with simon, better to get the larger amount now...you just never know what thier situation will be down the road...so this way you lock in and get the bigger dollars that you risk not getting if you take away that option... __________________ Great, Cheap, and Reliable Hosting Get $25 credit when you join M3Server HERE!

2010-09-29, 01:29 PM	#8
RedCherry Of all the things I've lost, I miss my mind the most. Join Date: Apr 2004 Location: Middle of the Desert, Pahrump, NV Posts: 3,187	One site I push a lot has just two options. 1. Higher price, if you join for a single month, no re-bills. 2. Lower price per month, re-billed automatically. This way, if a person is freaked about re-bills, they can still join, but they pay a premium. Personally I like this model better, and I get a nice boost in income for their fear. I think multi-month options are opening yourself up to people getting access for months, asking for a refund, and you've lost a bigger chunk of income. My 2 cents. __________________ Our 3D Comics and Props on Renderotica

2010-09-29, 08:18 AM	#3
freakin Aw, Dad, you've done a lot of great things, but you're a very old man, and old people are useless Join Date: May 2010 Posts: 22	Oops, yes I probably should've been a bit more specific now that I read my message lol. Sorry it's actually for a porn website, basically the join options. Ever since I raised my monthly rate I keep staring daggers at my multi-month options, I'm not sure how much sense they make.

2010-09-29, 11:30 AM	#6
freakin Aw, Dad, you've done a lot of great things, but you're a very old man, and old people are useless Join Date: May 2010 Posts: 22	Thanks for the advice. I guess where my issue is coming up is that my multi-month options are too generous, and I feel making them more fair(to my end) would just lead to few enough people picking those options that it wouldn't make sense to even offer them at that point. You guys may be right though. The reality is most people are already choosing the trial or per-month options.

2010-10-01, 01:09 AM	#13
freakin Aw, Dad, you've done a lot of great things, but you're a very old man, and old people are useless Join Date: May 2010 Posts: 22	Ok I think I'm going to dabble in adding non-recurring options rather than removing any of the multi-month options. People are right, wanting rebills is one thing, expecting most people to rebill is pretty ridiculous.

2010-10-02, 02:08 PM	#15
RedCherry Of all the things I've lost, I miss my mind the most. Join Date: Apr 2004 Location: Middle of the Desert, Pahrump, NV Posts: 3,187	I went and looked for the year to see what the breakdown was. 59% Single month purchase - 39.95 41% reoccurring monthly - 29.95 So for this site, more bought the single month. __________________ Our 3D Comics and Props on Renderotica

2010-10-06, 03:38 PM	#16
freakin Aw, Dad, you've done a lot of great things, but you're a very old man, and old people are useless Join Date: May 2010 Posts: 22	Maybe it's something for another niche, because the signups weren't too hot when I tried the no rebill options. I think I'm just going to rework how I sell the multi-month options. Btw not complaining, I appreciate the help and it was interesting trying it out for a week. My competition isn't doing this kind of stuff so it might've come across as odd for the visitor.