Do traffic and sales generally correlate?

Halfdeck · 2006-04-29, 05:53 PM

Traffic is like gas in Nascar. Without it you can't race, but having gas in the tank won't guarantee a win.

Say you get 20k uniques/day to xyz.com. The site averages 10% CTR and converts at 1:600 over a two months period, which translates to about 3 sales a day.

Two months fly by: traffic stays at 20k/day, but you bump up CTR to 20% and chisel ratio down to 1:200. Now you're averaging 20 sales a day at the same traffic level.

Two more months in the books - You boost daily uniques to 80k/day, but CTR recedes to 5% and ratio plummets to 1:1500. Your increase in traffic translates to a loss of 18 sales a day.

Now, if you tweak your site, pump up CTR to 25% and get ratio back to 1:200 (that would rock, wouldn' it?), you might just turn that 2 sales a day into 100 sales a day.

2006-04-29, 05:53 PM	#8
Halfdeck You can now put whatever you want in this space :) Join Date: Oct 2004 Location: New Haven, CT Posts: 985	Traffic is like gas in Nascar. Without it you can't race, but having gas in the tank won't guarantee a win. Say you get 20k uniques/day to xyz.com. The site averages 10% CTR and converts at 1:600 over a two months period, which translates to about 3 sales a day. Two months fly by: traffic stays at 20k/day, but you bump up CTR to 20% and chisel ratio down to 1:200. Now you're averaging 20 sales a day at the same traffic level. Two more months in the books - You boost daily uniques to 80k/day, but CTR recedes to 5% and ratio plummets to 1:1500. Your increase in traffic translates to a loss of 18 sales a day. Now, if you tweak your site, pump up CTR to 25% and get ratio back to 1:200 (that would rock, wouldn' it?), you might just turn that 2 sales a day into 100 sales a day. __________________ Success is going from failure to failure without a loss of enthusiasm.