Who uses purchased content for FS?

[KG Gary]

I've bought a lot of content for my freesites, and I still do, but I try and mix it with sponsor content. Recently, I've been using a lot more sponsor content.

I actually get more concerned that the content I purchase is overused. I guess I'm worried that there are a lot more sponsors to choose from than affordable content providers.

I'm fairly sure that conversions are better using sponsor content, although I do like the freedom that using your own content brings.
I say fairly sure because the numbers definately do look better, but with a freesite using purchased content I don't promote a single sponsor as aggresively, and I use up lots of those outgoing links for hubs, cam sites, etc.