FriendFinder has no friends on Wall Street; Needs IPO to stay afloat

[InfoGuy]

To me, filing an IPO in this vicious bear market sounds like a very desperate move. I found this quote from XBiz interesting. According to XBiz, AFF has 110,000 affiliates. IMO, if AFF can't pay their creditors and then default on loans, it seems likely they won't pay affiliates either. I wonder how many affiliates will end up going down with AFF.

FriendFinder Swallows Penthouse, Files $460M IPO

FriendFinder’s filing offered several gems of information, including that the company depends on affiliates greatly to send traffic.

“As of Sept. 30, we had more than 110,000 participants in our marketing affiliate program from which we derive a substantial portion of our new members and approximately 44 percent of our revenue,” the company said. “For the nine months ended Sept. 30, we made payments to marketing affiliates of over $46.4 million.”

[Toby]

Originally Posted by InfoGuy

I wonder how many affiliates will end up going down with AFF.

More than a few, and I hope a number of illegal tube sites are among them.

Combined with the certain reduction in PPS payouts due to the tigher cross sale rules (assuming Visa follows MC's lead) and it's looking bleak for many who have built their affiliate income streams primarily based on either or both.