MasterCard Bans Cross Sales

[Toby]

Originally Posted by sleeper

I'm not going to name any names but I still see some prevalent PPS sponsors doing prechecked.

Pre-checked cross sales weren't what MC banned specifically. What they've done is enforce a policy banning the exchange of customer information with third parties. This effectively bans any cross-sale (checked or unchecked) with other programs not using a common IPSP such as CCBill or Epoch.

[kenny]

Originally Posted by Toby

Pre-checked cross sales weren't what MC banned specifically. What they've done is enforce a policy banning the exchange of customer information with third parties. This effectively bans any cross-sale (checked or unchecked) with other programs not using a common IPSP such as CCBill or Epoch.

ok, now I understand

thats not going to help us much then is it? I mean doesn't almost every sponsor use those?

and if they don't wouldn't it be worth while to adopt those alternative forms of billing if the money is right?

[Toby]

Originally Posted by sleeper

ok, now I understand

thats not going to help us much then is it? I mean doesn't almost every sponsor use those?

No, most of the large sponsors are using multiple processing gateways as part of their cascading billing. Epoch and/or CCBill may be among them but they're usually not the primary since there are cheaper options that they can utilize with their own merchant accounts.

Also, CCBill and Epoch maintain far more control over the join forms.

[RedCherry]

Originally Posted by Toby

Pre-checked cross sales weren't what MC banned specifically. What they've done is enforce a policy banning the exchange of customer information with third parties. This effectively bans any cross-sale (checked or unchecked) with other programs not using a common IPSP such as CCBill or Epoch.

The one thing I worried about after reading and thinking about this was how it would effect AVS companies like SexKey and FNP that have pre-checked sales for their upsell sites. But since they own the company they are pre-checking, then I guess they are ok and fall within the rules. I don't do a lot of sites for them, but I'd hate to see them fold up like pro-adult and others before them. Fortunately, the company I sell the most for, doesn't do any cross sales.

[Toby]

Originally Posted by RedCherry

The one thing I worried about after reading and thinking about this was how it would effect AVS companies like SexKey and FNP that have pre-checked sales for their upsell sites. But since they own the company they are pre-checking, then I guess they are ok and fall within the rules. I don't do a lot of sites for them, but I'd hate to see them fold up like pro-adult and others before them. Fortunately, the company I sell the most for, doesn't do any cross sales.

I would assume that they're using the same processor for the AVS membership and the pre-check upsell, so that wouldn't violate the MC policy.

[Ramster]

Originally Posted by Toby

I would assume that they're using the same processor for the AVS membership and the pre-check upsell, so that wouldn't violate the MC policy.

As far as I know they'd have to be different companies. You cannot cross sell the same company whereas the surfer would see 3 sales from companyname inc for example.