Get Touched by AEBN!

[miz_wright]

Originally Posted by Simon

Well, I got my AEBN newsletter, and now we hear that the Paris Hilton video has been encoded for RealTouch and of course we're being asked to promote that, but there has still been no announcement of a longer tracking period (cookies which take longer to expire, etc) or any other *real* improvements or enhancements which are of benefit to the affiliates marketing this device.

(There are now hosted banners and page peel ads...which are useless as long as the traffic is not converting as fast as the cookies are expiring.)

Worse - if you go to the RealTouch site now, you can see a box on the lower left which is surely killing most sales right now! It pretty much tells the surfers you send to RealTouch that they should *wait* until May before spending any money on this product. The text tells the surfer that 7-day rentals, unlimited rentals, and 'free' usage without needing to rent a video are coming in May.

Weird - in the latest AEBN newsletter there is a mention of something that I hope is just about the changes in video rentals regarding the RealTouch but I'll put the text below so you can see why my first thought was "What the fuck? They're going to rent these machines to people and then take them back and clean them up?" ...but I'm sure I must be wrong about that one.

From the newsletter:


I've built pages and sites to promote RealTouch and wanted to do more but I can't justify sending traffic to a site which seems to be working at cross purposes to my efforts. That box with the "wait until May" text was what caused me to deactivate my links to RealTouch until we see some real improvements...like at least a 6-month cookie to start with.

Just to see how things are going for others... has anyone who is promoting this gotten their first sale of a RealTouch device yet?

Or anyone have another viewpoint on this?

I understand why you'd feel like that's a sales killer, but in all honesty, we've seen conversions go up since we implemented the 'coming soon" news bits. Cookies have also shown a marked increase on conversions for most affiliates, though given the price point and learning curve, it's still a slow sell.

I can totally see where the term "rental" trips your squick factor - but we're talking about the movies themselves, silly! I can't even imagine renting the devices *shudder* Gross. Basically - we've been taking user feedback all along, and the one thing we kept hearing over and over again was users wanted an option to reconsume content over a period of time, or to have a sense of ownership. So that's what we are providing them - content rentals. There are two options here - a proscribed period rental (7 days) in which he can experience the movie however many times he chooses, or an indefinite rental in which the movie remains his to experience at will always.

Please always feel free to hit me up if something is unclear - that's why we're here! - and sometimes, I don't get to the boards that often, with all the other stuff going on in a day.