Google Issues Stern Warning to Affiliate Sites

[ArtWilliams]

Originally Posted by Simon

P.S. One other thing the BIG tubes are doing that I don't see most anyone here doing...they collect email addresses of their surfers and then mail them newsletters. Why doesn't every Link List, pic post site, hub, etc have an email collector on each page? Do you folks know how much money you're leaving on the table? Did you never hear the phrase "The Money is in The List?"

This is certainly true in mainstream marketing.

Originally Posted by Simon

THE FIX: Throw away the old reciprocal links model. Completely. Don't tweak it, eliminate it. Instead, ask your submitters nicely to help you get them more traffic and signups by linking to you however they want, from wherever they want, using any URL and anchor text they wish. Yes, in any way they can come up with...*except* from the domain they're submitting to you and *not* using the name of your site.

I had a subscription to SEMRush and it was a real eye opener with respect to top search terms on websites. Not using the name of your site but rather your target SE terms is critical as you mention.