Not being a hater here - but yes you did bring it up
Quote:
Originally Posted by PBucksJohn
The problem with cascading with a simple script rather than a full affiliate package such as NATS or MPA and having the processors do the payouts is that you will not be paying your affiliates what they see in stats all of the time. Say an affiliate makes 20 sales on CCBill and 1 on Paycom as your secondary. They will receive a check from CCBill for the 20 and no check from paycom as they did not meet the minimum. Their checks will not match their stats and will cause confusion. There are other problems also but this is the most obvious.
As far as the benefits of cascading I typically see gains of 10% to 20% on our clients. With very few if any not seeing 10% of their sales coming from their secondary processor. If you didn't see a gain like that then I would assume that something was not working quite as it should.
The benefits of NATS go well beyond cascading. Because of Mansion's hyping of their product as a "cascading system" when they launched many people began to confuse 3rd party affiliate systems with a "cascading script". NATS (and other products) go well beyond cascading. Simple cascading can be achieved by simply pointing your processors denial URL at the second processor. This is not even a script (and not recommended also of course).
The point is NATS is a very advanced system which goes well beyond cascading. It is not a "script". It is an entire affiliate backend with numerous features and benefits. Can you run a successful program without something like NATS? Of course, many people have and many people will. That doesn't mean there are many benefits from doing so. If there weren't, hundreds of people would not be using our product.
The combination of checks issue was address above. And yes, some affiliates do prefer it. However, I fear for those affiliates (and those affiliate programs) should CCBill ever go out of business. I don't see any reason why that would happen but it has to other processors before. With a product like NATS or MPA you can spread your eggs around and quickly have another processor in place. When you are 100% dependent upon a processor for your program to exist you are putting an awful lot of faith in them and assuming an awful lot of risk.
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