Feel The August Slowdown?

[ecchi]

Originally Posted by LD

That statement makes no sense. I think what you are saying is that the effects of a statistical fact, (or more precisely a statistical trend), can be countered by strategic marketing.

Well I did not use all those ten dollar words you used, but if you want it in those terms:
Strategic marketing, when used in relation to adult webmastering refers to writing ads for your sponsors (or your own site) and also sourcing traffic for your site. If you write ads only to attract a certain type of person (eg middle age divorced and lonely men) or you source your traffic from only one area (eg North America) then you are throwing away money. Think of WallMart only serving middle age men, and refusing to take money from anyone else! One sign that you are doing this is the summer slowdown, it means you are taking money from people who buy less during the time it is summer in the northern hemisphere, but not from those whose low spending time is elsewhere. If you threw your net wider, people who's 'slack buying period' was some other time of year would counteract the summer slowdown effect. It would also mean you would be making more money overall (both in the good and bad months).

To put it mathematically - If there is a noticeable difference between your best month and your worst month then:
Money you should be earning in a year = money you do earn in a year X (money you earn in your best month / money you earn in your worst month)

Or in other words saying "the effects of a statistical fact, (or more precisely a statistical trend), can be countered by strategic marketing" is the business school graduates way of saying "if you are not a newbie and you are still experiencing a summer slowdown then you are shit at webmastering".

I think my version was more succinct.

[LB]

Originally Posted by ecchi

Well I did not use all those ten dollar words you used, but if you want it in those terms:
Strategic marketing, when used in relation to adult webmastering refers to writing ads for your sponsors (or your own site) and also sourcing traffic for your site. If you write ads only to attract a certain type of person (eg middle age divorced and lonely men) or you source your traffic from only one area (eg North America) then you are throwing away money. Think of WallMart only serving middle age men, and refusing to take money from anyone else! One sign that you are doing this is the summer slowdown, it means you are taking money from people who buy less during the time it is summer in the northern hemisphere, but not from those whose low spending time is elsewhere. If you threw your net wider, people who's 'slack buying period' was some other time of year would counteract the summer slowdown effect. It would also mean you would be making more money overall (both in the good and bad months).

To put it mathematically - If there is a noticeable difference between your best month and your worst month then:
Money you should be earning in a year = money you do earn in a year X (money you earn in your best month / money you earn in your worst month)

Or in other words saying "the effects of a statistical fact, (or more precisely a statistical trend), can be countered by strategic marketing" is the business school graduates way of saying "if you are not a newbie and you are still experiencing a summer slowdown then you are shit at webmastering".

I think my version was more succinct.

If you wish to understand the maths behind ratios and deviations from a statictical trend then here is some reading for you...

http://www.buildinganempire.com/poisson2.html

[Senator_x]

Originally Posted by LB

If you wish to understand the maths behind ratios and deviations from a statictical trend then here is some reading for you...

http://www.buildinganempire.com/poisson2.html

Ran a few scenarios using the Poisson Distribution.
http://www.anesi.com/poisson.htm

Im actually on target for the year compared to my past years but August seems way down.